XSP News - Getting more from xsitepro

Dec 2006

Mark Vurnum, Lead Generation & why Adsense is not the only way to make profit from your xsitepro website.

You have probably heard about adsense at some point? Well xsitepro has been very popular with adsense publishers, especially when combined with programs like ArticleBot or Orwell. Before that people were using a "scraper" program called Traffic equalizer or "TE".

It may surprise you that I am not really into adsense. Sure I have a few sites that return a moderate income from adsense, however one of the problems has been that adsense relies on mass content. I don't really agree with the concept of producing mass content websites for the purpose of winning clicks.

Some of the "Black Hat" brigade - the less ethical webmasters use all sorts of cloaking and mass content methods to build these websites faster than Google can pull them down. In this news post I want to move away from the adsense topic, and talk about something different. VERY different.

Instead I have found better ways for my xsitepro websites to make me and my clients a decent income - by promoting services and products.

There is the traditional way of affiliate promotion - where you review a product or create bonus to sell a product. (for more information on that I highly recommend Affiliate Project X which combined with sneakytips was the basis for this xsitepro-seo website and the now famous XSP Cheat Sheet!).

And one of the other best ways to "monetize" your business is to use your website to leverage your offline business efforts. If you add REAL value to your website and fill a need, you will be very successful indeed.

Many of my clients have a business where they want the website to produce "leads". I have been operating in this niche for quite some time servicing small business clients who need more clients themselves.

Until recently, there wasn't much information about it, and I, like others have been building SEO optimized websites, putting up landing pages, driving traffic towards them and then forwarding leads.

 Now there is this guy called Mark Vurnum who has been pushed out from hiding in a recent UK seminar and is teaching other people how to make money from the technique called - LeadGen (Lead generation).

He even turned his back on Adsense to concentrate full time on his Lead generation because it has a big big future on the internet.

Imagine how many business owners are looking to use the internet to create leads, however they have NO CLUE how to do it. If you were thinking of building websites for your own services or to sell high end ticket sales items, then this guy has great content for you. If you could build websites and then sell the leads to business owners, you might find it far more profitable than  adsense.

You may even decide to consult to other businesses and show them how to do it.

For example

 I was helping a friend move some furniture recently and I discovered that he owned the sole rights for Australia to distribute software for a niche OFFLINE market. This software is for use in a particular environment by specialised clients. (Not an internet marketing market!).

I quickly did some market research and discovered that there were only a few competitors in the market, and they had only mildly useful websites. Some were doing a little pay per click advertising, not too much though.

The margin on this software is $3000 per sale. Yes $3000.

So I said to my friend, "do you mind if I set up a website and get some leads for you?". He didn't mind at all.  We made an agreement that I give him the leads and he gives me 50% of the sales. That is $1500 per sale.

I set up a domain name, built a website, (a fully SEO optimized xsitepro website) set to dominate the market, and created a report to capture leads. I have a digital download bonus for subscribers, and a mini series to educate them more about the product and build a relationship.

Next I arranged to get a physical product bonus to offer for making an appointment with the sales person (via a form on the website).

Now I can choose what to do with this website.

• I can continue sharing the profits, or
• sell the leads to any one of three other competitors (who are now very hungry for them!) or
• I could sell the entire website to any of four companies for a huge sum.

Either way it has been a great opportunity. I am competitng in a market where other business simply do not know how to grab the attention of the online buyer. And if I want to I can even start marketing the website offline to grab those buyers too.

I was doing this stuff before Mark Vurnum started to release his how to videos. And now he has videos explaining everything in detail.

Mark Vurnum outlines his strategy for lead Generation:

1. You do market research to a) find a niche and b) work out the metrics (and profits) of the deal.

2. You set up a special LeadGen Website, drive traffic to it, and capture your prospect’s details.

3. Once you convert prospects, you contact carefully-chosen companies (using the
LeadGen system) to sell your leads to. You then finalise your working arrangement with them.

4. When the company has paid you IN ADVANCE, you start sending them leads (try asking Google to pay you in advance!)

5. You then think about other ways to monetize your back-end both Online AND Offline…

6. Go back to Step 1 and repeat the process, either with the same niche or with another one (after all, there’s no limit on the number of niches you can do this for. You’re only limited by whether or not you can make a good profit from any particular niche…)

And here’s why Mark Vurnum is well regarded in this field:
 
Fact is, Mark makes a huge income from lead generation. His ideas work well and you can make a lot of money if you copy them.

Most of the guys doing this (like me) just don’t talk about it, but Mark has made videos to step you through it. I highly recommend you visit his website if you are interested in lead generation strategies: Free Lead Generation Video

I have watched the videos, and even though I know SOME of this stuff, I have picked up plenty. For the next few weeks I will be modifying my sites to capture more business than I did before, and then looking to expand my lead generation activities. The Lead Generation spreadsheet he teaches is awesome!

So are you ready to find out why Mark Vurnum proudly explains the reasons:

" Why I Closed My Adsense Account That Earnt Over $400,000 + As I Found It Was A Flawed Business Model!"
      "How You Can Achieve An Income Of $7,524 In Just 4 Weeks In The Lead Gen Business"

  FREE Grab 2 Lead Generation Videos from this special Mark Vurnum Lead Generation page.

…and have a look for yourself. (At least look and see if you pick up some of the big clues in the sales letter).

Regards

James Schramko

P.S - Mark Vurnum also has this Lead Generation Uncovered product which is only $7

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